Why Goals Don't Work as We Expect

bohdankit.com
3 min read
easy
We relentlessly set goals — weekly, monthly, yearly. We think when there's a goal, we're continually moving towards it. The goal resembles a destination, and it seems to us that we'll be able to get there only if our desire is strong enough. But it's not the case.
We relentlessly set goals — weekly, monthly, yearly.

We think if there's a goal, we're continually moving towards it. The goal resembles a destination, and it seems as if our desire is strong enough, we'll be able to get there.

But it's not the case.

As James Clear pointed out, winners and losers have the same goals. Every Olympian wants to win gold at the next games. Every coach wants his team to win the championship. Every entrepreneur wants to build a million-dollar business (or almost everyone).

But not everyone succeeds. And the problem is that goals are about results. It's about the things behind the door, not in front of them. And we can't control what's behind the same door, no matter how much we want to.

In December 2019, I had a chance to hear Dave Limp, the SVP of Devices and Services at Amazon, at the fireside chat held at Ring in Santa Monica. When someone asked Dave how Amazon managed to achieve financial success so many times, despite the circumstances, his answer stuck in my head for a long time:

"𝗪𝗲 𝗮𝗿𝗲 𝗳𝗼𝗰𝘂𝘀𝗶𝗻𝗴 𝗼𝗻 𝘄𝗵𝗮𝘁 𝘄𝗲 𝗰𝗮𝗻 𝗰𝗼𝗻𝘁𝗿𝗼𝗹 𝗶𝗻𝘀𝘁𝗲𝗮𝗱 𝗼𝗳 𝘄𝗵𝗮𝘁 𝘄𝗲 𝗰𝗮𝗻𝗻𝗼𝘁. 𝗪𝗲 𝗰𝗮𝗻'𝘁 𝗰𝗼𝗻𝘁𝗿𝗼𝗹 𝗴𝗼𝗮𝗹𝘀, 𝗯𝘂𝘁 𝘄𝗲 𝗱𝗲𝗳𝗶𝗻𝗶𝘁𝗲𝗹𝘆 𝗰𝗮𝗻 𝘄𝗼𝗿𝗸 𝗼𝗻 𝗼𝘂𝗿 𝘀𝘆𝘀𝘁𝗲𝗺𝘀 𝗮𝗶𝗺𝗲𝗱 𝗮𝘁…
Read full article