Why the Apple Store Black Friday gift card offer isn't a great deal

3 min read
Commentary: The best deals on Apple gear this holiday season are unlikely to be at the Apple Store.

Holiday Gift Guide 2021

There are plenty of discounts to be had on Apple gear this Black Friday weekend, but the Apple Store probably isn't the best place to find them. On Wednesday the company unveiled its deals for "The Apple Shopping Event" that runs Black Friday through Cyber Monday. As always, the Apple Store isn't offering much in terms of discounts on the sticker prices for iPhones, iPads, Macs and AirPods -- but it is offering gift cards.

The exact gift card amount each product will get will vary, but is a bit misleading. As opposed to putting out the exact details, Apple has decided to hide specifics for certain parts of its product line by grouping them into categories. AirPods, for example, can "get up to a $75 Apple gift card" if you're buying a set of AirPods (second- or third-generation), AirPods Pro or AirPods Max. The key phrase is "up to."

Read more: The best Apple deals so far

Poking through the fine print, Apple has a handy table that reveals the actual deals details. Buying regular second- or third-generation AirPods only gets you a $25…
Eli Blumenthal
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