Why You Suddenly Need To Delete Google Chrome

www.forbes.com
7 min read
fairly easy
Billions of users warned to quit Chrome as new tracking nightmare comes true...
A shocking new tracking admission from Google, one that hasn't yet made headlines, should be a serious warning to Chrome's 2.6 billion users. If you're one of them, this nasty new surprise should be a genuine reason to quit.

Behind the slick marketing and feature updates, the reality is that Chrome is in a mess when it comes to privacy and security. It has fallen behind rivals in protecting users from tracking and data harvesting, its plan to ditch nasty third-party cookies has been awkwardly postponed, and the replacement technology it said would prevent users being profiled and tracked turns out to have just made everything worse.

"Ubiquitous surveillance... harms individuals and society," Firefox developer Mozilla warns, and "Chrome is the only major browser that does not offer meaningful protection against cross-site tracking... and will continue to leave users unprotected."

Google readily (and ironically) admits that such ubiquitous web tracking is out of hand and has resulted in "an erosion of trust... [where] 72% of people feel that almost all of what they do online is being tracked by advertisers, technology firms or others, and 81% say the potential risks from data collection outweigh the benefits."

So, how can Google continue to openly admit that this tracking undermines user privacy, and yet enable such tracking by default on its flagship browser? The answer is simple—follow the money. Restricting tracking will materially reduce ad revenue from targeting users with sales pitches, political messages, and opinions. And right now, Google doesn't have a Plan B—its grand idea for anonymized tracking is in disarray.

"Research has shown that up to 52 companies can theoretically observe up to 91% of the average user's web browsing history," a senior Chrome engineer told a recent Internet Engineering Task Force call, "and 600 companies can observe at least 50%."

Google's Privacy Sandbox is supposed to fix this, to serve the needs of advertisers seeking to…
Zak Doffman
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