Xeneta Hires Trust Relations as Agency of Record in North America to Elevate Brand Awareness and Drive Out Market Competition

3 min read
Xeneta reengages with Trust Relations for the agency's PR expertise and media relations in both the logistics and supply chain technology market sectors
Rapidly expanding virtual public relations agency Trust Relations, today announced it is the full-time agency of record in North America for ocean and air freight logistics and supply chain leader Xeneta. Xeneta originally partnered with Trust Relations on a project basis in June 2021 to announce the company closing a $28.5 million Series C round. Impressed by the top-tier media coverage secured by the Trust Relations team in CNN, Yahoo!, Reuters and more, Xeneta signed on for a longer-term, more comprehensive public relations program, expanding its media relations campaign and thought leadership program.

During a time when the shipping industry has been crippled due to the ongoing pandemic and unprecedented port congestion, which have resulted in record high shipping rates, Xeneta is bringing attention to the need for greater shipping rate pricing transparency. Xeneta is paving the way for ocean container and air freight market intelligence by challenging the existing conditions of strained shipping markets. With the use of digitization and a specialized approach of gathering ocean and air freight rates, the company provides full freight pricing transparency to its stakeholders.

The partnership with Trust Relations will further establish Xeneta as a thought leader in the shipping and logistics industry, while leveraging the company's impressive list of customers and partnerships to drive share of voice and challenge market competitors.…
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