Fractionating Column

The deluge of the use of the term "natural" for product promotion continues unabated. But perhaps it's getting stale because Jessica Biel's company KinderFarms is selling stuff like Tylenol and Benadryl with the promise of avoiding "artificial petrochemicals," ignoring the fact that these drugs are all made from just that. Nope - no kindness or farms, just another misleading ad campaign.

How kinetics ruins control, leads to undesirable outcomes, and makes chemical production look like a casino.