Antonio Hipolito Peña Herrada (June 13, 1951 – October 5, 2006) was the founder of the Mexican professional wrestling promotion Asistencia Asesoría y Administración (AAA) in 1992. Peña's promotion reached its height of popularity in the early 1990s before the downturn of the Mexican economy. Peña's AAA is the promotion largely responsible for bringing the "Lucha" style to the United States, with such wrestlers as Rey Mysterio Jr., Psicosis, La Parka, Konnan and others. Peña was the former head booker of Empresa Mexicana de Lucha Libre (EMLL) before forming AAA. Peña began his professional wrestling career as a wrestler or Luchador, as they're called in Spanish, working under various masks as El Genio, Espectro Jr., Kahoz, Espectro de Ultratumba and Dalia Negra before retiring in 1986 to work with the promotional side of wrestling.