Aspen Peak is a regional magazine that was founded by Niche Media's Jason Binn. Niche Media was later renamed GreenGale Publishing. The publication primarily targets Aspen's most affluent residents and visitors. Niche Media was founded by Jason Binn in 1992. In 2010, Binn sold Niche Media to GreenGale Publishing, formerly known as Greenspun Media Group. He stepped down as CEO and went on to become Chief Advisor to Gilt Group Chairman Kevin Ryan and CEO and Founder of DuJour. GreenGale was acquired by Modern Luxury in 2017.