AITO is a British-based travel industry trade group that represents around 120 specialist and independent tour operators. Members operate to over 170 countries, including the UK, with activities spanning a range of interests including adventure, city break, culture, fly drive, luxury, safaris and sports. AITO was established in 1976 and its headquarters are based in Twickenham, south-west London. To become a member, AITO tour operators must have full consumer protection in place. Through this requirement, its quality charter and promotion of sustainable tourism initiatives, AITO upholds high standards within the travel industry. It also influences policy that affects consumers and travel industry; particularly initiatives related to independent tour operators.