Hot Topic (stylized as HOT TOPIC) is a retail chain specializing in counterculture-related clothing and accessories, as well as licensed music. The stores are aimed towards an audience interested in rock music and video gaming, and most of their audience ranges from teens to young adults. Approximately 40% of Hot Topic's revenue comes from sales of licensed band T-shirts. Hot Topic often negotiates exclusive licensing arrangements with musical artists, movie studios, and graphic artists. The majority of the stores are located in regional shopping malls.