Now TV (stylised as now TV; Chinese: Now 寬頻電視; pinyin: Now Kuānpín Diànshì; Jyutping: Now fun1 pan4 din6 si6; Cantonese Yale: Now fūn pàhn dihn sih) is a pay-TV service provider in Hong Kong operated by PCCW Media Limited, a wholly owned subsidiary of PCCW. It provides 197 TV channels including 176 channels branded under now TV (32 channels in HD), 21 channels from TVB Network Vision (1 channel in HD), and over 30 video on demand categories. Launched on 26 September 2003, its TV signal is transmitted with IPTV technology through HKT's fixed broadband network. Now TV is the largest pay-TV operator in Hong Kong in terms of number of subscribers, number of channels, number of HD channels and quantity of VOD contents. The word "Now" is abbreviated from "Network Of the World".