The Alliance for Open Media (AOMedia) is a non-profit industry consortium for the development of open, royalty-free technology for multimedia delivery headquartered in Wakefield, Massachusetts, USA. It adopts the principles of the development of open web standards for the creation of video standards that can serve as royalty-free alternatives to the hitherto dominant standards of the Moving Picture Experts Group (MPEG) and the related business model that exploits intellectual property through patent royalties and became associated with financial uncertainties, especially for internet companies and innovators. Its first project was to develop AV1, a new open video codec and format as a successor to VP9 and a royalty-free alternative to HEVC, which uses elements from Daala, Thor, and VP10. The governing members are Amazon, Apple, ARM, Cisco, Facebook, Google, IBM, Intel Corporation, Microsoft, Mozilla, Netflix, Nvidia, Samsung Electronics and Tencent.