Bixby is a virtual assistant developed by Samsung Electronics. On 20 March 2017, Samsung announced the voice-powered digital assistant named "Bixby". Bixby was introduced alongside the Samsung Galaxy S8 and S8+, as well as the Samsung Galaxy Tab A during the Samsung Galaxy Unpacked 2017 event, which was held on 29 March 2017. Samsung officially unveiled Bixby a week before launch but it only made its first appearance during the event. Bixby can also be sideloaded on older Galaxy devices running Android Nougat. Bixby represents a major reboot for S Voice, Samsung's voice assistant app introduced in 2012 with the Galaxy S III. In May 2017, Samsung announced that Bixby would be coming to its line of Family Hub 2.0 refrigerators, making it the first non-mobile product to include the virtual assistant. In October 2017, Samsung announced the release of Bixby 2.0 during its annual developer conference in San Francisco. The then-new version was rolled out across the company’s line of connected products, including smartphones, TVs and refrigerators. Also, third parties are allowed to develop applications for Bixby using the Samsung Developer Kit.