Think Different

Slogan used by Apple until 2002
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Think Different
Think different.
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2002
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4/1/2005
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Think different is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple, Inc. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day. The slogan has been widely taken as a response to IBM's slogan "Think." It was used in a television advertisement, several print advertisements, and several TV promos for Apple products. As of 2020, "Think Different" was still printed on the back of the box of the iMac, and possibly elsewhere.
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Think different.
Think Differently
"Think Different"
Here's to the Crazy Ones
Think Different
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