Online market place launched to sell wines to would be foreign tourists

www.stuff.co.nz
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Wineries suffering from the lack of tourists will be able to sell direct to consumers overseas through a new online platform.
Nearly 800,000 wine tourists visited New Zealand in 2019, spending more than $3 billion, Wine Collective Direct director Grant Rimmer says.

A new online marketplace hopes to sell premium wines directly to overseas customers, after the coronavirus pandemic put an end to international tourists visiting wineries' cellar doors.

Director Grant Rimmer said Wine Collective Direct will launch in February, providing an international sales channel for wine producers in the premium and ultra-premium wine segments.

The initiative also hopes to deliver greater profit margins to wine producers, and even expand export markets.

The platform's introduction came at a time when online sales of alcohol were increasing, he said.

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"In recent years, producers across New Zealand have invested heavily in wine tourism to reach high-end international consumers with a thirst for rare and limited production wines."

Nearly 800,000 wine tourists visited New Zealand in 2019, spending more than $3 billion during their stay, including visiting…
Bonnie Flaws
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