Friday Frauds: Gatorade's Worthless Alkaline Water

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Gatorade is selling "electrolyte-infused" alkaline water. Save your money and your groin. It's a stupid ripoff with implied health benefits. Please.
Gatorade Water? Yes, such a thing exists. It has "no flavor" and costs about $20 for a 15-pack of 1-liter bottles. Better still, it's alkaline!

This is stupid on several levels and quackery on one more. Let's look at the product's claims.

The Gatorade hydration portfolio??? What corporate idiot made that up? It's a f##### glass of water, not a multi-billion dollar mutual fund. And it's "formulated for active people." Does this mean it won't help a thirsty slob who sits around watching football all day?

It's important that the stuff is "ready to drink" because we all know that the preparation time to drink other bottles of water is so long that most users die from thirst.

Had Bob chosen Gatorade ready-to-drink water perhaps he wouldn't be in this situation.

Which is 7 steps too many, but does remove minerals from the water. Only to have Gatorade put back some others. And who needs such pure water? Almost no one (1). If you are so concerned about…
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