Once there was a company called AffinityLifeStyles.com. It sold Alkaline Waters – and got into "hot" water. It's now bankrupt. Maybe that's why Gatorade stepped in to fill the market void – and empty your pocket?
Alkaline water is fast becoming the latest health drink, and proponents are touting its miraculous abilities to cure, repair, rejuvenate, hydrate, beautify, help with weight loss, cure cancer, clarify complexions, and propel you to Mars. Of course, anything that sounds too good to be true probably isn't. Except, that is, for the rocket propulsion, that claim may actually have some validity. In truth, one alkaline water product likely has killed or injured more people than those claiming benefits. "There are many claims about the supposed health benefits of electrolyte-infused and alkaline water, but very little scientific evidence." – Dr. Leana Wen, George Washington University public health professor Acid is Not a Four Letter Word: As devotees of Dr. Bloom now know, alkaline waters, offered up under the Gatorade Brand as well as others, is a fancy attempt to dupe the consumer into paying a thousand times the product's production costs– without doing much (if any) good. It might even do harm. For those prone to urinary tract infections, alkaline liquids may be contraindicated, with the highly acidic cranberry juice (pH 2.5-2.7) being the recommended beverage. [1] Acidic skin is not only normal but therapeutic. It has a pH of about 4.7-5.7, which provides an "acid mantle" that protects the skin from environmental toxicants and bacteria. You'll see pH numbers around five advertised on facial cleansers and toners as a positive feature since anything much higher (i.e., alkaline) can disrupt the skin's natural barrier function, potentially causing acne breakouts, sensitivity to environmental triggers, compromise the skin's ability to retain moisture leading to dehydration, excess oiliness, and visible signs of aging like wrinkles and fine lines. (Yes, at my age, I care). So, whatever you do, you do not want to wash your face (or body) with alkaline water. While no evidence indicates Gatorade's product is at all problematic, the same product (alkaline water)…